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Backgrounder
The Online Needs of Small Businesses[Notes: Journalists are invited to quote and use comment and information from the backgrounder below but all comments should be attributed to Andrew Fassnidge, UK Marketing Manager, Amenworld.com]Small and Medium Sized Enterprises (SMEs) without an online presence risk losing potential sales. Research shows that more than half of UK consumers would not buy products or services from any business that does not have a website. According to the Department for Business, Enterprise and Regulatory Reform (BERR), around 100,000 SMEs do not have an online presence in the UK. SMEs face barriers to getting online. These barriers include insufficient Information Technology skills and a lack of finance to support an expensive IT department. SMEs need to become more familiar with online services to maximise their growth. Web browsing, email and instant messaging are some of the most fundamental Internet applications smaller companies commonly use. Amenworld.com is a leading provider of services to get businesses started on the Internet. Amenworld.com understands that an SME needs an online presence. An SME with its own website, email address and website name appears more professional and attracts new customers. Many SMEs recognise the need for online services but they find getting started on the web confusing and time consuming. Amenworld.com enables a business to establish an online presence simply and easily. SMEs must have a website Websites are a company’s shop-window on the Internet. Research has found that half of all consumers would choose to visit a high street store depending on its website. Most people who use the Internet frequently consult a company’s website before purchasing products and services. As an essential business tool, a website must have its own web address so that it is easily found by users. Amenworld.com provides a simple and cost-effective package that enables an SME to have a professional website name. Amenworld.com can register a company’s web address and provide the tools for an SME to build its own website. SMEs are provided with online tools to create blogs, photo galleries, a forum or even an online shop. SMEs need a website name that best reflects their company or the company’s activities. Whenever an SME registers a domain name, the business’s contact details (address, phone number, email) are viewable by anyone, through a public WHOIS database. The WHOIS database is a master directory for domain name registrations. However by subscribing to Amen’s Private WHOIS service, SMEs can protect their business information from public viewing. SMEs must look professional online Email has become essential for businesses. As a form of communication, email allows SMEs to communicate effectively and efficiently with customers, suppliers and various other stakeholders. With Amenworld.com, SMEs can communicate with their own, unique email address and benefit from a professional email hosting service SMEs must be safe online SMEs need to ensure that their emails are safe and secure and that email is safeguarded against viruses and spam. A virus is purposely made to damage a computer’s stored information. The virus 'infects' a computer and it can destroy or steal any information stored on a computer. Amenworld.com’s anti-virus service helps to protect your emails and information on your computer. Unwanted junk email, known as ‘spam’, has become a dangerous and expensive problem for Internet users. This type of email usually advertises products and services, but spam can also carry viruses that damage or compromise a computer’s stored information. To stop spam, Amenworld.com offers its customers spam protection tools. Amenworld.com makes it simple for businesses to get started on the Internet. Our experience and range of easy to understand hosting packages provide the perfect platform to launch businesses on the web. Amenworld.com talks in language busy business people understand. There are no complex options or need for technical hosting knowledge. ----------------------------------------------------------ends------------------------------------------------------------------- Notes to editors For further editorial information or to arrange an interview please contact amen@pwkpr.com or telephone 020 7609 1900. About Amenworld.com Amenworld.com – a leading provider of services to get businesses started on the Internet - understands how to make online business simple. Amenworld’s experience and range of easy to understand packages provide the perfect platform to launch businesses on the web. For more information please visit: http://www.amenworld.com |
